To offer price worthy products of good quality is very important to us. We have also chosen to offer high quality products with unique design and accessories. That way, we can provide our customers with good products in a one of a kind design. We have also put a lot of effort on color, patterns and illustrations. Our products in the Spirit and Wisdom ranges are based on nordic runes that dates back almost 2000 years from now. They are full of meaningful and important messages. The illustrations are created by graphic designer Magdalena Lundkvist in cooperation with Annika and Niclas at Carl Oscar.
The animal prints on the products in the kids collection can be found exclusively at Carl Oscar and are illustreated by illustrator Linn Eldin. We have put a lot of effert into making our products be appealing to all children across the world. Today, our kids collection can be found in around 50 countries on all seven continents.
A nice story from creating the product range back in 2009. We had written a long and detailed list of what we wanted our animal prints to like, as well as they needed to be able to function on both bottles and backpacks. We had a couple of illustrators submit proposals, however, none seemed to fit what we had envisioned. Until we found Linn. When she submitted her first drafts, they looked almost exactly as the finished design look today. Not only did she understand what we was after, she could translate it into a design that was perfect right away.